Brooklyn Bowl design tips: major new music venue is more than just pins and lanes
N.E.R.D. at the Brooklyn Bowl
“Brooklyn Bowl blows our minds. It’s one of the most incredible places on Earth.” - Rolling Stone
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Our Brooklyn Bowl design contest ends on Sept. 30, and we here at Creative Allies wanted to share some important guidance from Justin Bolognino, the venue’s media and marketing director.
Why does a bowling alley need a marketing director? Because–and this is one of the most important things we want to get across to our Allies about this contest–the Bowl is not just a bowling alley.
It does have lanes. But it’s also a concert venue where fans can take in acts like N.E.R.D, Dr. Dog, Talib Kweli, the Tom Tom Club, Snoop Dogg, Blues Traveler, Ziggy Marley and Big Boi.
Here’s a little guidance in creating a winning design for a hot new New York pleasure palace getting rave reviews.
Please give us three VERY SPECIFIC things or themes designers should think about when creating your design:
in order of importance:
- in-brand with the rest of Brooklyn Bowl’s collateral
- clever/witty
- fun for all
My ideal design is (give us two or three short phrases that describe what you really want):
The winning design will capture the fun, all-inclusive, witty-yet-not-ironic feel of the Brooklyn Bowl. Literal translations aren’t what we’re looking for.
The official tag line is “Rock. And Roll.” New tags are welcome, however this is the official tag. We’re more looking for solid design than a re-writing of the tag.
I want designers to stay away from (specific things that would really turn you off):
Literal bowling balls, guitars, etc. How can you show bowling/food/music without literally shoving a guitar with a bowling ball body in the design?
Do you have images or video that would inspire our designers?
promo PDF with pictures and GREAT info
Can you have a quick look at the entries so far and share your comments?
Simplify. Concept is king. Minimal, clean, and in-brand is key. Avoid the literal!
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“Fans of rock ‘n’ roll, good food and bowling have reason to rejoice” -NY Post
“Has what no other local rock club can offer” -New York Times
“Amazing-beyond-amazing” -Daily Candy
“The experience is startling” – Metromix
“Rock and roll heaven” -Village Voice
“Brilliant” -New York Magazine
“Visionary” -Brooklyn Based
“Paradise” -Thrillist
“Epic” -Eater
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